The AAT transforms its website and brand We exist to raise funds for vital research into aplastic anaemia and support everyone affected by this devastating disease and allied rare bone marrow failures. The diseases we fight are rare, and so we must flex every muscle to raise awareness of them. The more people know about aplastic anaemia, the easier access to much needed funds and the greater the chances of improved treatments and ultimately, cure will be. Why a strong brand identity is so important To achieve our ambitions, we have to be visible and accessible via the web, and have a strong brand identity that people can relate to and that can really bring to life what we do. Grazina Berry, the charity's CEO said: What the Philosophy Design team came up with exceeded our expectations. They were able to quickly grasp our needs, get a thorough understanding of our target audiences and come up with fantastic ideas for a fresh new logo and visual brand assets. Philosophy Design managed to create a distinct style for the Aplastic Anaemia Trust with the power to retain our current supporters and draw in new ones. The AAT is immensely grateful for the amazing results of Philosophy Design team's work for us. We are also hugely grateful to the Transform Foundation for their generous grant to transform our website. Without their support and the partnership with Raising IT we would not have been able to achieve such a transformational change. We are now able to upload much more dynamic content, our supporters can create their own fundraising pages on the website, people can blog and much more.